Empirical Analysis of the Effect of Illustrated Maps Including Visual Guidance Elements on Tourist Behavior
Yutaka Arakawa, Yugo Nakamura, Yuki Matsuda, Toru Takahashi, Teruo Higashino: “Empirical Analysis of the Effect of Illustrated Maps Including Visual Guidance Elements on Tourist Behavior” The 3rd Academy of Behavior Transformation by AIoT International Workshop (BTIW '26), in Conjunction with The 21st International Conference on Persuasive Technology (PERSUASIVE '26), pp.x-x, 2026. #InPress Abstract
This study verified the effect of guiding tourist behavior using map deformation and scale change as a measure against overtourism. In the Saga-Arashiyama area, we created an illustrated map in which the sense of distance was intentionally deformed and northern tourist spots were emphasized. We distributed this map to 8 subjects and conducted a tourism experiment. The results showed that a guidance effect towards the northern area was confirmed in the initial stage of tourism. The subjects showed a tendency to move around a wider area than the typical range of action of the inbound tourists. This suggests the possibility that visual guidance elements have a certain influence on tourist behavior, and proposes a new direction for map design in future tourism support.
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@inproceedings{bib:ara_dynamicTouristMap_BTIW2026,
author={Arakawa, Yutaka and Nakamura, Yugo and Matsuda, Yuki and Takahashi, Toru and Higashino, Teruo},
title={Empirical Analysis of the Effect of Illustrated Maps Including Visual Guidance Elements on Tourist Behavior},
booktitle={The 3rd Academy of Behavior Transformation by AIoT International Workshop (BTIW '26)},
pages={x--x},
year={2026},
doi={},
url={}
}
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